The Serif 4K Smart TV

Readers, you know we love a good Samsung TV. In 2018, we were enamoured with the QLED, a television capable of blending in with its surroundings and effectively becoming invisible; in 2019, we were smitten with the sheer size and cinematic drama of the Wall. As we prepare ourselves for the technological innovations of 2020 — we suspect that the ’20s will be just as roaring as they were a century ago, though for very different reasons — we’re taking one last look at the brand’s 2019 offerings to single out yet another futuristic feat from the South Korean company. We’re talking, of course, about the Serif 4K Smart TV.

The word “serif” denotes the finishing stroke of a letter in certain typefaces, a sort of final touch. According to scholars, these are thought to have originated in the days when humans chiselled words on tablets, as these additional strokes hid the imperfections of uneven edges. While the theory has been disputed, it has been asserted that serif text is easier to read in print and is therefore widely preferred as a body text for long works. (It has also been suggested that sans-serif fonts are better for computer screens; you’ll note that the text on KHACHILIFE is, indeed, a sans-serif!)

We were curious about the name choice, but one glance at the body of the Serif 4K solves the mystery: the silhouette of either side is a thin, Roman-numeral-esque, serif-edged “I”.

Once again, Samsung has successfully reinvigorated the television market by challenging a TV’s function in the home. Must it always be an eyesore? Must its screen when not in use always be a dark, deep black void? Must it always be a clunky, messy epicentre of electricity, attached to a tangled web of cords and wires?

Samsung, of course, thinks: No.

The Serif 4K was designed by Ronan and Erwan Bouroullec, two Paris-based brothers whose globally renowned works are housed in the permanent collections of the Museum of Modern Art in New York, the Art Institute of Chicago, and the Musée National d’Art Moderne in the iconic Paris Centre Pompidou. They envisioned a sleek set that would elevate a room’s aesthetic with a sharp, sophisticated profile.

Present in this set is Samsung’s signature Ambient Mode, which allows the screen to be transformed into a work of art when not in use. Included are two exclusive patterns from the Bouroullec brothers, soothing visuals that evoke the natural world with rhythmic patterns and a soft, soothing colour palette.

The Serif features an elegant metal stand that enhances the thinness of the television’s profile and makes it easy for positioning (or repositioning as needed) in any room layout.

Let’s take a look at the specs. The Serif operates with Samsung Quantum Dot technology, which expresses over a billion — yes, a billion — colours at 100% colour volume. The resulting image is rich and detailed, its colours incredibly accurate. Think of it like seeing the picture a filmmaker intended. This is further aided by HDR 10+, which ensures that image details aren’t lost in even the brightest or darkest of scenes. This technology analyzes each scene on a frame-by-frame basis, adjusting the brightness as needed.

There’s a host of other features to be found in the Serif; it is, after all, a smart TV. Bixby Voice Assistant uses smart AI to browse TV shows and movies via voice command. It even familiarizes itself with your tastes and preferences and provides specially tailored recommendations. It’s also compatible with Amazon Alexa.

AirpPlay 2 is a built-in feature that allows for pairing with Apple devices to stream or share content on the big screen — music, videos, photos, etc. can all be beamed from an iPhone or other device straight to the Serif for a communal viewing experience. (Or a solo experience, of course; who doesn’t like to feel as though they’re in a private cinema screening?)

Finally, the TV is controlled either via remote control or connected devices. The remote is specifically designed for ease of use with three “hotkeys” that make scrolling through endless menus a thing of the past; dedicated buttons for Netflix and Amazon Prime Video make it quick and efficient to access your favourite streaming apps.

The only thing the Serif can’t do is pick the movie for movie night — that’s still on you!


Images via Samsung