The Best Vegan Beauty Brands on the Market

As we learn more and more about the harsh chemicals and unethical practices utilized by beauty companies around the world, the desire to turn to vegan makeup lines is growing. Below are five companies that use clean, ethical, and high-quality ingredients — and as a result, have created some of the best makeup products available today.


Axiology, which markets itself as “100% Evil-Free Lipstick,” is changing the beauty game with its ethical, environmentally-friendly, and vegan lip products. Axiology’s products range from balms to lipsticks to crayons, and every single line is gluten free, soy free, palm oil free, and synthetic fragrance free. The company also offers lip colour in every hue under the sun, so whether you’re into neutral matte or shimmery candy apple red, look no further!


Founded in the USA, Pacifica is one of the most expansive vegan cosmetic brands on the market. Offering makeup, skincare, and even perfume, this cruelty free company is here for all of your beauty needs. Bestsellers include the Cherry Matte Mattifying Primer, Color Quench Lip Tint, Alight Multi-Mineral BB Cream, and Dream Big Lash Extending 7 in 1 Mascara.


Certified organic, 100% vegan, and cruelty-free are just a few of the words we’d use to describe the Australian beauty brand Inika. The company was founded in Sydney in 2006 and was born out of the idea that women needed to detox their skin, freeing it from the harmful chemicals found in the majority of makeup on the market. Inika’s claim to fame is its Loose Mineral Foundation with SPF 25, but we’re also partial to the Long Lash Vegan Mascara, Baked Mineral Bronzer, and Certified Organic Liquid Foundation. We also love the sleek black and gold packaging!


UK-based Spectrum is known for its fun and oh-so-Instagrammable makeup brush and accessories sets. Inspired by mermaids, unicorns, and all things pastel and sparkly, Spectrum brushes are an international favourite among makeup artists, while boasting some pretty great benefits. Namely, all of its products are vegan and cruelty free. In fact, the brand is even registered with the Vegan Society and PETA.

Cover FX

Cover FX is dedicated to making you, the consumer, feel and look your best. And for the company, that means using vegan ingredients and no parabens, gluten, synthetic fragrances, talc, or mineral oil. The result is an impressive makeup line of foundations, concealers, highlighters, bronzers, primers, and more, suitable for all skin types. Bestsellers include the Power Play Foundation, Custom Enhancer Drops, and Natural Finish Foundation.



Emily Southey
Emily Southey is a freelance writer from Vancouver. Currently based in Toronto, it was during her time studying History and English at McGill and University College London that she became interested in writing. When she's not working, you can typically find her in a museum, baking cupcakes, watching Disney musicals, or Instagramming her new favourite coffee spot.