Now it’s easy to experience the luxurious sensation of sitting behind the wheel of a Lamborghini — all while being ridiculously pampered with a massage or pedicure.
Making its debut earlier this year at CES 2018, this latest collaboration on the luxury market sees the distinguished car manufacturer teaming up with Bodyfriend, the highest grossing massage chair company in the world. The partnership will result in a series of massage chairs that marry the health benefits of a Bodyfriend chair with the iconic design of one of the world’s most coveted sports car brands. The agreement was signed with fanfare at Lamborghini’s headquarters in Sant’Agata Bolognese, marking a licensing deal that, according to one press release, will allow Bodyfriend exclusive rights to Lamborghini’s branding on massage chairs for the next four years.
The health and wellness market leader has ambitiously aimed to reach one billion in yearly sales by the end of 2021, and with this prestigious partnership, the company is well on its way.
“This collaboration with Lamborghini is a new opportunity for both companies,” said Park Sang-Hyun, CEO at Bodyfriend. “Great innovation is born where design and functionality work hand in hand without compromise. This is what Lamborghini is for us, and this is what we will implement in our future supercar-inspired massage chair products.”
The first model of this top-of-the-line massage chair was launched in May, and other models, such as those that appeared at CES, look promising. The spirit of Lamborghini is unmistakable; the various silhouettes of the chairs are as sleek and dramatic as those of the aerodynamic cars they emulate. The deep reds, burgundies, and golds of the shells and upholstery are every bit as rich as the fine merlots, brandies, and cognacs one would no doubt love to sip while being comfortably pampered in one of these chairs.
Bodyfriend is currently headquartered in Seoul, South Korea, though this exclusive launch coincides with the recent opening of two L.A. stores and a projected one hundred-and-forty store, nation-wide expansion in the next three years. Before long, North Americans will be able to locate one of these luxurious massage chairs in a nearby spa. And for those who enjoy lavishing in the comforts of home, these chairs serve as a sexy, indulgent conversation piece in any living room or man cave.
We’re excited to see what else comes from the exciting partnership that gives a whole new meaning to the term ‘driver’s seat.’