Signiel Hotel Seoul at Lotte World Tower

Wilson Associates is a collection of ten studios scattered across the globe, led by creatives who specialize in interior architectural design, architecture, art consultancy, concept development, branding, and food and beverage design. This international team is responsible for designing some of the most luxurious hospitality hot spots in the world, with a portfolio that includes the likes of the Fairmont Quasar Istanbul; the St. Regis Macau, Cotai Central in China; the Intercontinental Los Angeles Downtown; Armani Hotel Dubai; Dorado Beach, a Ritz Carlton Reserve in Puerto Rico; and the Conrad Koh Samui in Thailand.

Here we take a look at the Signiel Seoul, a luxury hotel in South Korea’s capital city. Located in Lotte World Tower, the fifth largest building in the world, this opulent retreat provides some breathtaking views to complement its lavish amenities.

From Wilson Associates:

“The city of Seoul, South Korea, has grown to become one of the largest and most populous megacities in Asia. It has evolved into a vibrant and chic city, while maintaining a strong cultural identity. This provided the Signiel Seoul design team with a unique opportunity to create a hotel that blends the most distinctive cultural elements of South Korea, while conveying Lotte’s sought-after reputation.

“For this project, the client asked the design team to conceive a six-star deluxe hotel in a high-rise building to be positioned as a new landmark in Seoul and an icon on the skyline. As the tallest building in Korea and the fifth tallest in the world, the building itself is a landmark achievement, and the luxury hotel inside is a spectacular podium for the breathtaking views of the surrounding city. The design carries forward this distinguished brand’s image as the largest luxury chain hotel group in Korea, with an upscale feel through deliberate selection of materials, finishes, and furniture. One way we did this was through height — nearly all of the public areas feature double-height ceilings, creating grand, light-filled spaces. A distinct sense of place is created through a careful and conscientious blending of contemporary and cultural elements.

“Signiel Seoul caters to foreign business travellers, embassy and government-related business guests, and other high-end travellers with its refined facilities, state-of-the-art technologies, and quality service. Guest rooms are stylish and well appointed, with comfortable furnishings and attractive finishes.

“The Signiel Seoul Hotel also operates several upscale restaurants and bars. Bar 81, located on the 81st floor of the tower, is a world-class champagne bar with a full selection of champagne. With dramatic views of the Han River, Bar 81 also features a hanging sculpture of white and gold crystals meant to evoke endless bubbles spilling over guests. Bicena is a Korean specialty restaurant with a traditional yet contemporary look. Oversized urns, traditionally used for kimchi fermentation, line the front of the restaurant, while inside, clean lines and simple detailing prompt guests to focus on the spectacular view while dining; the extensive use of timber in this space provides a subtly traditional contrast to sleek expanses of glass.

“The city’s highest hotel ballroom and function spaces are located on level 76. The 550 sqm Grand Ballroom features a 7.8-metre-high ceiling and great river views. There are four types of banquet rooms, ranging from 58 sqm to 92 sqm. All spaces are equipped with video, audio, and lighting facilities, and feature a Parisian banquet menu offered by Michelin-starred chef Yannick Alleno. A luxurious Evian®SPA is an untouched and raw refuge inspired by the noble purity of the Evian mountains. Combining genuine and highly sensorial materials, natural light reflections, and breathtaking views, the spa is an invitation to an unexpected journey that invokes both body and mind to help you reconnect to your very self. There are 6 treatment rooms, all with private changing rooms and showers. There is also 1 VIP couples treatment room with its own Jacuzzi offering views of the city.”


Photos courtesy of Wilson Associates.