Samsung Thinks Bigger (Much Bigger) With The Wall

Ever since its advent and subsequent introduction into the home, the television has inarguably been something of an eyesore. From the boxy RCA 630-TSs of the 1940s to the equally boxy — and much bigger — early flat screens (remember those hulking babies on wheels?), television sets have monopolized the visual organization of the rooms they inhabit. They’ve been a thing to gather around, an object towards which all furniture must point, replacing fireplaces as the traditional hearth of the home. But let’s face it — no amount of sleek entertainment cabinets or wall mounts have made the communal telly any more attractive.

It’s only in the past few years that television design has caught up with the rest of the technological world in its quest for simplifying, minimizing, and even — wherever possible — hiding devices in plain sight. The movement towards invisible tech has resulted in some truly stunning television sets, particularly from Samsung. Last year the brand wowed with The Frame, a television that at first glance could be mistaken for a painting. “TV when it’s on, ART when it’s off,” was the tagline; the product was a 4K UHD TV that could moonlight as a piece of artwork when not in use, complete with specially curated images from a variety of Samsung partners.

But Samsung isn’t just content with a television playing double duty as artwork on a wall. The brand is thinking bigger — much bigger. Samsung is now hard at work developing a television that is the wall.

Samsung’s The Wall is breathtaking in a manner that few technological devices get to be, primarily due to the fact that it is simply a blank canvas for the extraordinary images it is capable of producing. Think of the difference between The Wall and The Frame as the difference between a gallery-wrapped piece of canvas and traditionally framed work; the latter creates a finite boundary that signifies where the art ends, while the former allows the image to bleed over the edges and exist on other surfaces, visible from new angles, with less delineation between the art and the world around it. So too is The Wall meant to become a part of our surroundings, making itself one with the very infrastructure of our interiors and our lives.

Let’s take a look at the specs for this as-yet-unreleased behemoth, which debuted at CES earlier this year. Promising a “revolutionary viewing experience,” Samsung has developed a display particularly engineered for the purest black, truest colour, and “epic clarity,” This is a step above your ordinary LCD and LED signage, as here MicroLED technology transfers micrometer-scale LEDs into LED modules. What does that mean in practical terms? Well, the result is a television that resembles a series of wall tiles that house mass-transferred clusters of almost microscopic lights. Mounted together in a uniform whole, the viewing experience is one that Samsung likens to that of a premium QLED TV.

Digital colour grading in cinema has created some truly stunning cinematography in recent years, and Samsung has set out to showcase those pure blacks with a combination of an exceptionally black base and ultra-low-reflection black technology. Think about the way the afternoon sun can cast a glare on a television screen and render images dull or even turn the screen into a mirror for rays of light through venetian blinds. Such is the reality of conventional LEDs. The Wall, however, is specifically engineered to work against this annoying effect. Also an improvement beyond an LED display is the vibrant colour quality, thanks to the device’s MicroLED technology. This won’t mean, however, that the images on your screen will look like you’ve over-enthusiastically upped the saturation levels in a photo editing app; colours are vibrant, but wonderfully natural. The Wall possesses an industry leading quality engine derived from advanced HDR picture refinement, HDR10+, and more, making for an intuitive device capable of determining peak brightness and “extremely accurate grayscale,” the result of which is an image that appears on the screen as it would appear to the naked eye.

The Wall’s modularity is designed for customizable configuration, from traditional squares and rectangles to irregular, puzzle-piece-like shapes. We imagine that, once available, this cutting-edge television will quickly become a fixture in design-savvy conference rooms and the luxurious homes of art lovers, tech aficionados, and cinephiles alike.

Eager to get your hands on The Wall once it goes to market? Contact a sales expert here or pay a visit to the Executive Briefing Center in Irvine, California, where a prototype of The Wall is currently on display in all its cinematic glory.


Images via Samsung.