No-Makeup Makeup: Jane Iredale’s Purepressed Base Mineral Foundation

It’s hard to write a product review for Jane Iredale without sounding like I’m either being endorsed to promote it or as though I have stocks in their company. Disclaimer: I’m not, and I don’t. The products are just that good.

I didn’t have acne as a teenager – the odd breakout, perhaps, but it wasn’t something that I had to deal with often. It wasn’t until I hit my mid-twenties that my skin changed in a big way; suddenly my cheeks were prone to becoming red and inflamed, and I felt as though this was some sort of cosmic comeuppance for skating through my teenage years with skin relatively unscathed.

Because a more intense skincare regimen was something I hadn’t needed before, I didn’t know where to start as an adult. Was it my diet? The wrong cleansers? Was changing my pillowcase nightly really helping?

I started paying closer attention to my makeup and its contents. My skin, even when clear, has always been sensitive, and drug store foundation brands just were no longer up to the task. I felt trapped in an awful cycle of trying to cover my skin to hide blemishes and creating blemishes by covering my skin.

It was my dermatologist who first introduced me to Jane Iredale. It’s the sort of brand that dermatology clinics carry; the company’s Purepressed Base Mineral Foundation contains Titanium Dioxide and Zinc Oxide, two of the only physical sunscreen actives recognized by the FDA, and Jane Iredale’s broad-spectrum sunscreen products all carry a stamp of approval from the Skin Cancer Foundation.

The Purepressed Base Mineral Foundation comes in a sleek little mirrored compact. The powder itself can be applied with a pad or a brush – I always prefer a brush, personally, but it does come with a pad – and can be applied in layers depending on personal need. I’ve always been accustomed to wearing a liquid foundation as a base and finishing it with a loose or pressed powder, but with this product, I personally found no need for both. I was able to achieve decent coverage by applying it a little more thickly to troublesome areas, and even then it never caked or felt chalky. The result was simply even-toned skin that could almost pass for a no-makeup look.

At $50 – $52.50 for the powder itself and $17.50 for the compact (which is conveniently refillable) it’s certainly more expensive than drug store brands. But, like most things of quality, it lasts. Growing up, my father always used to tell me that the two things you could never scrimp on were mattresses and shoes. I’d like to amend that by adding ‘whatever you put on your face’ to the list. The older we get, the harder it is for our skin to repair itself and bounce back from sun damage and breakouts. This foundation, while it didn’t single-handedly cure my skin, certainly helped with the process and led me to a better skincare regimen in general.

Meghan Greeley
Meghan Greeley is an actor and writer originally from Newfoundland. She has performed in films that have screened at festivals around the world, including Cannes, Karlovy Vary, the Utah Indie Film Festival, the Montreal World Film Festival, and the Toronto International Film Festival. As a writer, her works have been published in The Stockholm Review, Metatron, Riddlefence, Nelson Publications, and the Breakwater Book of Contemporary Newfoundland Drama. She is a winner of the Magnetic North Theatre Festival’s Playwriting Contest and first place winner of the Sparks Literary Festival’s Poetry Competition. She currently resides in Toronto.