Beauty Is In The Eye Of…This Smart Selfie-Taking Mirror

Remember those clunky mirrors from the 1970s and ’80s, the pinnacle of technological advances within the beauty industry? Specifically, we’re talking about those plug-in contraptions that sat atop a home vanity; with the push of a button or turn of a dial, a series of lights around the mirror would simulate the light modes of various environments. Worried about applying too little makeup for bright, natural light? Concerned about harsh fluorescents at the office bringing out discolouration in underlying skin tones? Hoping to avoid too-garish eyeliner in the incandescent lighting of a friend’s home? Products like the Clairol True-to-Light Illuminated Mirror and The Looking Glass by General Electric were beloved staples of yesterday’s beauty routines.

Several decades later, those smart mirrors of the past have been updated vis-à-vis the twenty-first century meaning of the word “smart” — mirrors that communicate with our mobile devices and personal assistants, even capable of greeting us in the morning with a run-down of the day’s agenda.

The latest mirror on our radar is a lot more portable: the Mirrex Smart Personal Mirror. Toting itself as the “revolution of makeup,” this compact, ultra-lightweight mirror features something called the Angel Lux 360° Light around its circumference. Patent pending, the technology promises to be on-par with professional studio lighting and the jewelry displays of high-end boutiques. The ring is specifically engineered to distribute light in a uniform fashion, eliminating dark spots and shadows that make the application of foundation and bronzer difficult; it’s especially useful for those partial to a bit of contouring.

The technology is housed in a slim, 5mm carbon fibre frame. This design element was chosen to enhance charging efficiency while reducing electromagnetic radiation. A particular selling point of the Mirrex Smart Personal Mirror is the fact that it’s capable of wirelessly charging a mobile device while it itself charges. The coils situated within the frame that make this possible are crafted from high-purity brass, which produces minimal heat, current stability, and a high electromagnetic conversion efficiency for a rapid charging experience. And once the mirror’s battery is fully charged, it stops charging automatically to prevent a gradual decay of battery life that can occur when a battery consistently exceeds capacity.

There’s a lot of practicality built into this compact mirror, but its project team (which is currently in the prototype/demo phase; this product is pre-market with an anticipated release date of November, though “Super Early Bird” orders can be placed here) is fully aware that we’re living in an age of selfie culture. And so, the real pièce de résistance here is the fact that this mirror is capable of functioning as an external flash for phone photography.

The Mirrex comes with its own selfie stand, which hooks directly into a mobile phone and is extendable up to 33.9 inches — long enough for group photos. (Ellen DeGeneres probably could have made good use of this back in 2014 when she Tweeted that now-infamous, star-studded selfie captured by Bradley Cooper at the 86th Academy Awards with the simple caption: “If only Bradley’s arm was longer.”) This built-in-tripod features a wireless remote, 360° rotatable phone holder, and 225° rotation head with adjustable knob, which makes selecting a flattering angle a breeze.

At 4.2 inches in diameter, the Mirrex Smart Selfie Mirror is small enough for a pocket; it’s even smaller than most phones. We’re curious to see how this goes over once it hits the market, and something we’d love to see from future testing and development would be the mirror’s ability to take photos all on its own — not functioning merely as an external flash, but also a one-stop solution for well-lit photographs that can be captured with ease and sent directly to a mobile device. Will this be the future of selfie culture? We’ll have to wait and — no pun intended, we promise — see.



Images via Indiegogo