The Spring/Summer 2018 fashion trends are nothing if not bright, bold, and beautiful. There is no doubt that colour is “in,” and even more importantly, pattern and print have been vividly present on the fashion runways as we head into warmer weather. Here is an overview of what we’ve seen trending.
Pop Culture Prints (Dolce & Gabbana/Gucci)
The days of fashion as an exclusive and elite industry seem to be over; the cheeky approach of mixing high fashion with gimmicky pop culture led the way this runway season.
A huge nod goes to Gucci, a brand that’s been on the rise since Alessandro Michele was named Creative Director in 2015. Not only has every one of its fashion shows outdone the last, but it’s also been racking up new celebrity fans, from Rihanna to Harry Styles. The label has also managed to produce a seemingly constant stream of artist collaborations that range from billboards to ad campaigns to buzzy items like housewares and logo tees. This season, Disney characters and tightly wrapped burritos adorn Gucci’s dresses and suits, giving way to a new, lighthearted perspective.
Bold Abstract Prints (Akris/Marc Jacobs)
Art and abstract motifs almost always go hand in hand, and they definitely do when it comes to the Spring/Summer 2018 print trends. We’re seeing lots of art-infused options for spring, and creative, abstract, patterned designs don’t lag behind. Get ready for some mesmerizing, bold options for the upcoming warmer months.
Art-Inspired Prints (Dior/Versace)
With the Museum of Modern Art and The Metropolitan both hosting lavish fashion exhibitions, the fashion world decided to return the favour this season. Dior’s Creative Director Maria Grazia Chiuri has often looked to female artists for incentive, even designing a collection inspired by Georgia O’Keeffe, complete with moody southwestern flair. For this season, Versace (known for its jewel motifs and artistic swirls) went head to toe with patterns that felt very da Vinci.
Tropical Prints (Michael Kors/Gucci)
Tropical prints are also picking up steam. At Gucci, we saw the over-the-top, vacation-ready look on the runway, followed by prints of a more sensible nature by Micheal Kors. We might have to wait another few months until these designer pieces hit the sales floor, but this up-and-coming trend is probably already easily attainable at your nearest local department store.
Floral Prints (Dolce & Gabbana/Peter Pilotto)
While the floral print trend has been in full bloom for as long as we can remember, Spring/Summer 2018 showcased flowery motifs for every fashionista. Florals were seen in every shape, size, and color. From bold 6os-inspired flower power dresses to vibrant bouquets of juxtaposing hues, this vintage-inspired look actually feels new.
Cartoon Prints (Moschino)
Cartoon prints are not a new concept in any way, but their return definitely comes as a new interpretation of the classic. A highlight of Milan Fashion Week was Moschino’s cool utilization of the cartoon print trend, boasting dramatic and brightly coloured vintage cartoon prints.
Animal Prints (Michael Kors/Versace)
It’s a trend that rears its head every few seasons, but the runways this season seem to indicate that animal-inspired fashion is here to stay.
Logos and Slogans (Ashish/Gucci)
Fashion houses took to inspirational quotes and serious branding. Designers used their runways as personal platforms to voice their stance on current hot-button issues and made bold, branded statements.
Stripes and Rainbows (Libertine/Mary Katrantzou)
This trend is certainly not for the faint of heart, but it offers a welcome alternative to our traditional uniform of black and gray separates—in fact, it serves as a reminder that spring is just around the corner.
Tartan (Michael Kors/Dior)
The Spring 2018 approach to this familiar pattern fuses classic red, purple, and gray checks with more vibrant yellows and greens. One can suit up entirely in a plaid skirt and blazer set, pull on a patchwork plaid skirt, or swap a plaid button-down for one with tartan shoulder trimming. Wear it street style or in “Outlander” fashion…any which way, we are obsessed.