In the 1980s, when the first 3D printing machines emerged in all their primitive-yet-promising glory, it was hard to predict with accuracy just how they would change the manufacturing industry. What, exactly, would they be used for? How would these complex and dizzyingly expensive machines impact the way in which we fabricate objects? What would those objects be?
Fast forward to 2020, and 3D printing has been used to produce everything from fashion to food. Now a major company in the beauty industry is poised to start putting this new technology to good use. Neutrogena has announced the development of the Mask iD™, a 3D printed face mask that will be personalized to an individual’s skin. Ready for a truly high-tech at-home spa experience?
The Mask iD™ was announced last year at the 2019 Consumer Electronics Show, and while it hasn’t yet hit the market, Neutrogena has provided early information about what we can expect.
The Mask iD™ comes on the heels of the Neutrogena Skin360™, the first generation of the brand’s cutting-edge digital skincare revolution. A corresponding app and skin scanner, designed to fit over the lens of a smartphone, function like an at-home dermatologist. The device uses 8 high-powered LED lights, moisture sensors, and a 30x zoom lens to dramatically magnify and measure pores and fine lines while gathering data about the moisture levels of the skin, both above and below the surface. This pocket-sized, derm-grade solution then transfers its data to a corresponding app, offering insight into skin type (with a Skin360 score) and providing customized skincare advice and tips. The app also offers specific product recommendations—of Neutrogena products, of course.
The company has ended sales of its skin scanner in preparation for the launch of its second-generation skincare app.
“Women who embraced our Neutrogena Skin 360™ personal skin analysis tool told us how excited they were to finally understand the unique aspects of their own skin—and they told us they want more,” said Sebastien Guillon, Global President of Beauty, Johnson & Johnson Consumer Inc., via press release. “They wish they could find personalized skincare solutions that address their skin’s unique needs, and we believe that sheet masks are the perfect opportunity to deliver on this unmet need.”
Sheet masks have undoubtedly become a popular beauty tool in the past few years; they’re a particularly effective vehicle for potent skincare ingredients because, Neutrogena explains, they create a physical barrier that locks in these ingredients and maximizes efficacy.
The problems with face masks are also myriad; from the drugstore variety to luxury options, masks tend to come in a one-size-fits-all format. However, we know that no two faces are the same, and how many times have we struggled to keep an ill-fitting mask in place, trying to see through eye cut-outs or breathe through nose and mouth holes that never seem to align with our actual face proportions?
Neutrogena is combatting these annoyances with a smartphone 3D camera. Simply snap a selfie and the app will create a precise, multi-dimensional map of the face. The shape of the nose, the space between the eyes, the fullness or width of the mouth, other unique characteristics—nothing is overlooked in this unique profile builder.
This personalized data is then analyzed using Neutrogena’s Skin 360™ system. The app determines what ingredients are needed and where they will be most beneficial. This information informs the final step: a proprietary 3D printing process. High-efficacy ingredients are printed onto a custom-fit hydrogel mask, creating targeted zones for application. For instance, the forehead and the cheeks may require a totally different kind of care, and this solution ensures that each area of the face is treated for its individual needs.
The hydrogel mask will be created from cellulose that has been sourced from locust beans and red seaweed. Translucent and flexible, it will conform perfectly to the contours of the individual’s face. The custom 3D printing technique will infuse the mask with five powerhouse ingredients, each of which has been clinically tested. The six individual zones identified by Neutrogena (the forehead, eye orbital, nose, cheeks, chin, and nasolabial folds), will be treated by a cocktail of purified hyaluronic acid, vitamin b3, feverfew, stabilized glucosamine, and vitamin C.
Eager to be one of the first to try Neutrogena’s futuristic skincare solution? Sign up here to be the first to know when the Mask iD™ is ready to order.
Images courtesy Neutrogena via PR Newswire