Have you recently seen your fave celebs take to Instagram wearing a shimmering gold face mask and thought, “What on earth is that?” You’re not alone! It seems the 24K gold facial is a real thing — and we’re pretty excited about it. From Victoria’s Secret model Elsa Hosk to American actress Kate Hudson, it seems that everyone has been spotted indulging in this gold-hued spa treatment.
What’s it all about, you may ask? First off, let’s take a look at the health benefits. Gold has been known to reduce inflammation, slow signs of aging (such as wrinkles), and brighten one’s complexion over time. It’s also been proven to reduce redness, hydrate the skin, and improve skin texture. Some sources have even claimed that Cleopatra herself indulged in gold facials every single night. Though we’ll never know for sure, it’s clear that 24K gold facials are as luxurious as can be.
If you’re looking to try the lavish treatment for yourself, there are plenty of gold-infused masks on the market. The most well known is perhaps Mimi Luzon’s 24K Pure Gold Mask. It contains actual gold leaf and promises to combat dryness and wrinkles, improve skin elasticity, slow the decline of collagen production, and treat acne. It retails for a cool $349 USD. Still not convinced? This is a favourite among Victoria’s Secret models (including Elsa Hosk and Alessandra Ambrosio), many of whom were seen wearing the Mimi Luzon mask while in Paris for the Victoria’s Secret Fashion Show last fall.
Another popular product is Peter Thomas Roth’s 24K Gold Mask Pure Luxury Lift & Firm Mask. This mask is less expensive than Mimi Luzon’s, retailing for $99 USD. It is recommended for all skin types and contains both 24K gold and colloidal gold, ingredients that claim to “improve the appearance of fine lines and wrinkles for a youthful looking complexion.” Uniquely, this mask also has caffeine in it, which helps to tighten and firm the skin.
If you prefer a sheet mask version, à la Kate Hudson (she and a friend wear gold masks as they get ready for the 2017 Met Gala in the above photo), Peter Thomas Roth makes an Un-Wrinkle 24K Gold Intense Wrinkle Sheet Mask. The 100% cotton masks, which are pre-soaked in anti-aging ingredients like pure 24K gold and hydraulic acid, are single-use and come in a pack of six. The aim of these masks is to “visibly reduce the appearance of the six most stubborn wrinkles and expression lines.” With continual use, the product promises to deliver younger, healthier-looking skin.
Alternatively, if you’re looking for a little collagen boost with your mask, then look no further than Orogold Cosmetics 24K Deep Tissue Rejuvenation Mask. Retailing at $998, this incredible treatment blends gold with lavender and collagen. It’s formulated to nourish the deep tissues of your skin and reverse signs of aging. It also promises to “replenish, relax, and give your skin a boost of vitamins, minerals, and long lost vital ingredients.”
Convinced that gold is the way to go? Orogold Cosmetics happens to have an entire 24K gold line that includes goodies such as the 24K Cryogenic Pearl Revival Elixir, the 24K Cryogenic Contour Eye Firming, and the 24K Cryogenic Diamond Gommage.
Voilà! Now that you’re well versed in this luxurious A-list spa treatment, what are you waiting for? Plan a spa day with the girls and start pampering your face with the finest precious metal on the market!